Summary Mission at Work®
A practical guide for creating a corporate mission and vision statement
Mission at Work® is a practical field guide, an instrument for creating a pithy mission statement (the mission) or in short “the raison d’être” of an organization and a challenging vision statement. The mission refers to the unique contribution of an organization to society. The vision exists of concrete images of an organization’s preferred future. The mission and vision bring focus and direction about in the thought and actions of every employee. They promote energetic unity, stimulate a group-feeling and provide a greater sense of community. A powerful mission and vision are a compass, which helps an organization and the employees to make lucid, conscious choices. This leads to more efficiency in all activities and by doing so it brings about a cost-reduction.
Structure
Mission at Work® is a management workbook, a do-it-yourself book. The power of it is the simplicity of the structure. Each chapter consists of a few paragraphs. Each paragraph contains three elements: a framework with a quote, an introductory text and section with questions. One does not require to have followed an earlier course in order to understand the contents of the workbook and to be able to answer the questions. The answers to the questions in the workbook lead almost effortless to the mission and vision of the organization. The kernel of the workbook exists of five themes, which together form a complete whole. These five subjects give meaning to five essential questions:
1. The mission statement > What is the strategic importance of a mission?
2. The power of our organization > Who are we? What is our strength?
3. The mission of our organization > What is our added and distinct value for customers?
4. The vision of our organization > What ambitions do we have?
5. Seven action-steps > Which steps do we take?
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